Robb MacDonald has over 25 years’ experience in business strategy, analytics and data science roles within marketing and corporate competitive and market intelligence divisions. Over the last two+ decades he has developed and applied his unique skill-set, passion, and knowledge to leading Canadian, US, and international brands in either full-time or consulting capacities, including Bell Mobility, Kraft Foods, SAS Institute, Info-Tech Research Group, Bank of Montreal (BMO), Rogers Communication Inc., Canadian Tire, Canada Media Fund (CMF) and, most recently, SAP.

Robb has also developed and lectured a graduate course in Online Analytics at Centennial College in Toronto. He has an undergraduate degree (Honors) in Media, Information and Technoculture from Western University in London (Ontario), an MBA from the Schulich School of Business in Toronto, specializing in Strategic Management, and a Masters of Science in Predictive Analytics from Northwestern University in Chicago, where he won the Distinguished Thesis Award for excellence in writing and research.

Robb is currently the President and Principal Decision Intelligence Architect at Scope Analytics, where he advises Revenue, Marketing and Executive leaders on designing decision-driven analytics, judgment architecture, and AI-enabled decision systems.

Learn more: https://www.scopeanalytics.com

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